Seventy Seven Diamonds explain a little bit more how we work as a company for your piece of mind for your online purchase.
At Seventy Seven Diamonds we understand that purchasing anything online can be a daunting task. Buying diamonds online isn’t just like buying shoes… It’s both an expensive and sentimental purchase so we appreciate that a lot of your time and effort is put into choosing to buy from our online store.
Firstly people ask, well why 77 Diamonds? Our answer is simple: We have access to more than a quarter of a million certified diamonds – more than any other online jewellery company, so with us the choices are endless and our prices are up to 60% lower than the high street!
Price and variety is obviously an attraction, but to Seventy Seven we understand such a great sentimental purchase should come with trust, so we like to set your mind at ease.
Seventy Seven Diamonds is an accredited member of the British Jeweller’s Association and full details can be found directly on their website here. Formed in 1887, the BJA has given strong leadership for the industry for nearly 125 years and their mission is to “promote and protect the growth the UK jewellery & silverware industry.”
Originating from Canada, Russia, Australia and Africa our diamonds are sourced direct from the mines. They are expertly polished and sent to trusted laboratories for certification before being displayed on our website.
A diamond certificate is issued following an unbiased and professional examination to authenticate a diamond’s attributes. The carat weight, colour and clarity are all validated, together with the diamond’s exact measurements. Certificates are essential in determining or testifying a diamond’s value. Diamonds sold through Seventy Seven Diamonds have been graded by GIA, AGS, HRD, IGI, and EGL.
BEWARE: Always buy a certificated diamond – Unless you are purchasing jewellery set with smaller diamonds, with a centre stone 0.30ct or above, to be certain of the quality insist on a certificate – If your diamond is not graded by one of the 5 internationally recognised certificates listed above, chances are the grading stated is misleading and that you are purchasing something of lesser quality than indicated. Unfortunately some retail shops and online stores self certify, for the sole purpose of increasing their margin on the product sold.
Laser Inscribed Validation: With the 5 leading diamond certification organisations, a recent measure to protect the consumer has resulted in certificated diamonds being laser inscribed, usually on the diamond’s girdle, which gives confidence the diamond purchased is the diamond received. The laser inscription can be easily verified with a magnification loop.
As well as our ability to clarify the actual products you are able to purchase, our payments are processed through Visa Verified and Mastercard Secure Code as well as a website that is McAfee Secure to prevent any technical cyber imposters from affecting your purchase and taking your details!
Further to any of the information provided above, we encourage you to contact us! Our “Promise” and our “Guarantee” is all very well in written form, but please do call/email/drop into us and we can put any doubts you may have at easy for your online purchase.
We offer a complete 30 day money back guarantee for our items so if you’re not completely happy with the finished product for any reason we can guide you for the perfect exchange or simply a full refund. See our terms and conditions for full details.
For any further details do call us on 0207 631 5304 or email us at sales@77diamonds.com
Alternatively you can book an appointment in our Central London showroom here.
